Chapter 01
The opening problem
Lead volume was OK but lead quality wasn't — too many tire-kickers, slow response times, and a CRM that swallowed leads into the void. The owner couldn't see which channels were actually producing booked jobs.
Case Study · Home servicesSECTION · LIVESIGNAL · ONLINE
Case Study · Home services
4.1x — Qualified lead volume growth in 90 days.
A tighter paid search and local visibility system increased qualified demand while giving the team a cleaner reporting loop.
Shadow HVAC
Timeframe
90 days
Spend
Reallocated, not increased
Outcome
4.1× qualified lead volume
Agent owner
Leo Leadwell + Piper Pipeline
Paid searchGoogle Business ProfileCRM routing
Chapter 02
What we built
Rebuilt the paid-search account around buyer-intent keywords with stricter geo-targeting, tightened the Google Business Profile + review flywheel, and Piper Pipeline routed every lead into the CRM with response-time SLAs built in.
Chapter 03
The result
4.1× qualified lead volume in 90 days without raising spend. The team finally trusted the dashboard because the math added up — every booked job traced cleanly back to a source channel.
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