Chapter 01
The opening problem
Commercial concrete is a long sales cycle with high-ticket projects. The site was getting search traffic but not enough of it converted into qualified bids, and nothing tied attribution back to revenue.
Case Study · Commercial constructionSECTION · LIVESIGNAL · ONLINE
Case Study · Commercial construction
$1.2M — Pipeline generated from paid plus SEO.
A stronger search, content, and conversion system turned scattered effort into a more measurable demand engine.
Onsite Concrete
Timeframe
Ongoing
Spend
Compounded over 12 months
Outcome
$1.2M in tracked pipeline from paid + organic
Agent owner
Cora Copy + Calvin Convert + Sage Signals
SEO contentPaid searchConversion architecture
Chapter 02
What we built
Cora Copy refreshed the messaging across landing pages and case-study assets. Calvin Convert rebuilt the bid-request flow. Sage Signals wired attribution so every closed-won project could be traced back to the channel that originated it.
Chapter 03
The result
$1.2M in tracked pipeline from paid plus SEO over the engagement window. Scattered effort became a measurable demand engine the leadership team could plan around.
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