ProcessSECTION · LIVESIGNAL · ONLINE

Process

The engagement, week by week.

No vague retainers. No agency theater. The Mohr Media process is mapped to milestones, deliverables, and a clear decision moment at the end of every phase.

Start the diagnosticSee the audit

Phase 01 · Week 1

Diagnostic

See the system honestly before building anything.

Strategy call + system intake

Day 1-2

90-minute working session with the operator. Map the current funnel, the existing tools, the current bottleneck thesis. We come out with the inspection checklist.

Strategy call recordingInspection checklistAccess list

System inspection

Day 3-5

Funnel review, ad-account audit, CRM hygiene check, conversion-architecture review, attribution sanity check. We open the inside of the system and see what's actually happening.

Funnel diagnostic docLoom walk-throughIssue list ranked by leverage

Action plan

End of week 1

Written action plan — what to build first, what to fix in place, what to leave alone. Operator-grade clarity. The audit ends here, whether you build with us or not.

Prioritized action planBuild scope (if applicable)Decision moment

⟶ Decision moment

You decide whether to continue into the next phase.

Phase 02 · Weeks 2-6

Build

Install the operating layer end-to-end.

Foundation

Week 2

Source-of-truth CRM wiring. Lead definition + qualification logic in writing. First-touch automation live. Tracking baseline locked.

CRM source-of-truthLead definition docFirst-touch automationGA4 + ad-platform conversion mapping

Acquisition layer

Week 3-4

Ad account restructure (or fresh build), landing-page system, ad creative system with refresh cadence, ICP-mapped negative keywords. Ari Ads and Leo Leadwell start running.

Restructured ad accountsLanding page systemAd creative pipelineNegative keyword library

Conversion + content layer

Week 4-5

Offer architecture sharpened. Pricing-page clarity. Email sequences in production. SEO content engine launched with a real cadence. Cora Copy + Calvin Convert in operation.

Sharpened offer docEmail sequence libraryContent cadence + first 4 piecesConversion-architecture upgrades

Reporting + handoff

Week 5-6

Weekly operator reporting from Remy Reports. Attribution validated by Sage Signals. Mira Motion ensures every surface reads as Mohr-brand. Team handoff or continuation into Operate phase.

Weekly reporting cadenceAttribution docBrand surface QAOperator handoff or transition to Operate

⟶ Decision moment

You decide whether to continue into the next phase.

Phase 03 · Month 2 onward

Operate

Run the machine. Keep compounding.

Operator brief from Remy Reports

Weekly

Three-line packet every Monday: one win, one watch, one next-move. Nothing else — no charts to skim, no decks to sit through. Decisions, not summaries.

Weekly operator briefLive dashboard accessDecision queue for the founder

Campaign + content sprints

Bi-weekly

Two-week creative + content sprints. New ad creative, new SEO pieces, new conversion experiments — all calibrated to the latest signals from Sage.

New ad creative packContent pieces shippedConversion experiments live

System rebalance

Quarterly

Every 90 days we re-inspect the whole operating layer. What's compounding? What's drifting? What system layer needs to be rebuilt? The rebalance keeps the machine sharp.

Quarterly rebalance docNext-quarter build queueContinued operator access

Direct line · operator-led

Send the signal. Mohr will map the next move.

30-minute strategy call. Tell us what you sell, where you need to show up, and what is not working yet.

Ready when you are

The first move is always the diagnostic.

A real strategy call costs nothing and ends with a written next move. That's the cleanest way to start.

Book a Strategy Call

ProcessSECTION · LIVESIGNAL · ONLINE

Process

The engagement, week by week.

No vague retainers. No agency theater. The Mohr Media process is mapped to milestones, deliverables, and a clear decision moment at the end of every phase.

Start the diagnosticSee the audit

Phase 01 · Week 1

Diagnostic

See the system honestly before building anything.

Strategy call + system intake

Day 1-2

90-minute working session with the operator. Map the current funnel, the existing tools, the current bottleneck thesis. We come out with the inspection checklist.

Strategy call recordingInspection checklistAccess list

System inspection

Day 3-5

Funnel review, ad-account audit, CRM hygiene check, conversion-architecture review, attribution sanity check. We open the inside of the system and see what's actually happening.

Funnel diagnostic docLoom walk-throughIssue list ranked by leverage

Action plan

End of week 1

Written action plan — what to build first, what to fix in place, what to leave alone. Operator-grade clarity. The audit ends here, whether you build with us or not.

Prioritized action planBuild scope (if applicable)Decision moment

⟶ Decision moment

You decide whether to continue into the next phase.

Phase 02 · Weeks 2-6

Build

Install the operating layer end-to-end.

Foundation

Week 2

Source-of-truth CRM wiring. Lead definition + qualification logic in writing. First-touch automation live. Tracking baseline locked.

CRM source-of-truthLead definition docFirst-touch automationGA4 + ad-platform conversion mapping

Acquisition layer

Week 3-4

Ad account restructure (or fresh build), landing-page system, ad creative system with refresh cadence, ICP-mapped negative keywords. Ari Ads and Leo Leadwell start running.

Restructured ad accountsLanding page systemAd creative pipelineNegative keyword library

Conversion + content layer

Week 4-5

Offer architecture sharpened. Pricing-page clarity. Email sequences in production. SEO content engine launched with a real cadence. Cora Copy + Calvin Convert in operation.

Sharpened offer docEmail sequence libraryContent cadence + first 4 piecesConversion-architecture upgrades

Reporting + handoff

Week 5-6

Weekly operator reporting from Remy Reports. Attribution validated by Sage Signals. Mira Motion ensures every surface reads as Mohr-brand. Team handoff or continuation into Operate phase.

Weekly reporting cadenceAttribution docBrand surface QAOperator handoff or transition to Operate

⟶ Decision moment

You decide whether to continue into the next phase.

Phase 03 · Month 2 onward

Operate

Run the machine. Keep compounding.

Operator brief from Remy Reports

Weekly

Three-line packet every Monday: one win, one watch, one next-move. Nothing else — no charts to skim, no decks to sit through. Decisions, not summaries.

Weekly operator briefLive dashboard accessDecision queue for the founder

Campaign + content sprints

Bi-weekly

Two-week creative + content sprints. New ad creative, new SEO pieces, new conversion experiments — all calibrated to the latest signals from Sage.

New ad creative packContent pieces shippedConversion experiments live

System rebalance

Quarterly

Every 90 days we re-inspect the whole operating layer. What's compounding? What's drifting? What system layer needs to be rebuilt? The rebalance keeps the machine sharp.

Quarterly rebalance docNext-quarter build queueContinued operator access

Direct line · operator-led

Send the signal. Mohr will map the next move.

30-minute strategy call. Tell us what you sell, where you need to show up, and what is not working yet.

Ready when you are

The first move is always the diagnostic.

A real strategy call costs nothing and ends with a written next move. That's the cleanest way to start.

Book a Strategy Call