Telemetry — verified downlink

Real budgets.
Measurable
outcomes.

Four engagements, every number tied to the system that produced it. No vanity metrics, no rounded-up wins.

3,145tickets · Bar Crawl USA
−62%cost / booking · KJ Bridal
4.1×qualified leads · Shadow HVAC
$1.2Mpipeline · Onsite Concrete
Bar Crawl USALive events · 18 cities · 3 weeks
3,145tickets sold in 3 weeks
$8.5ktotal budget
18city campaigns
< 1 hrto build them

The challenge

Sell out bar-crawl events across 18 markets, fast, on a lean $8.5k budget — with ticket demand that varied wildly from one city to the next.

The approach

Ari Ads and Leo Leadwell mapped search intent per market, built 18 city-level Google campaigns in under an hour, cleaned up budget leakage, and concentrated spend where demand was highest.

The result

3,145 tickets sold in three weeks across 18 cities — roughly $2.70 in ad spend per ticket.

Google AdsSearch intentLocal visibility
Operated by: Ari Ads + Leo Leadwell
Kimberly James BridalBridal retail · 3 months
−62%cost per booked appointment
12 → 29domain authority
51,796organic impressions
3 motimeframe

The challenge

Paid media that was expensive and hard to trust, and an organic presence that barely registered in a competitive local market.

The approach

Calvin Convert and Sage Signals sharpened intent handling, the landing experience, and campaign structure, while a local SEO push lifted domain authority from 12 to 29.

The result

62% lower cost per booked appointment and 51,796 organic impressions in three months.

Paid searchLocal SEOLanding experience
Operated by: Calvin Convert + Sage Signals
Shadow HVACHome services · 90 days
4.1×qualified lead volume in 90 days
90 daysto result
GBPlocal visibility
CRMrouting wired

The challenge

Inconsistent lead flow and no clean reporting loop, so the team could not tell which effort was actually working.

The approach

Leo Leadwell and Piper Pipeline tightened paid search and local visibility, then wired CRM routing so every lead was tracked end to end.

The result

4.1× qualified lead volume in 90 days, with a cleaner reporting loop the team could run against.

Paid searchGoogle Business ProfileCRM routing
Operated by: Leo Leadwell + Piper Pipeline
Onsite ConcreteCommercial construction · Ongoing
$1.2Mpipeline from paid + SEO
Paid + SEOcombined engine
Ongoingengagement
Measurabledemand

The challenge

Scattered marketing effort with no measurable connection to actual pipeline or revenue.

The approach

Cora Copy, Calvin Convert, and Sage Signals built a stronger search, content, and conversion system and tied every input to a measurable demand engine.

The result

$1.2M in pipeline generated from paid plus SEO, turning scattered effort into a system the team can plan around.

SEO contentPaid searchConversion architecture
Operated by: Cora Copy + Calvin Convert + Sage Signals
WPT · Ignition

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